Mixpanel
Product analytics for mobile and web
Mixpanel is a product analytics platform that helps teams measure what matters, make decisions fast, and build better products.
Our Verdict
Mixpanel is the best traditional product analytics tool. The free tier is incredibly generous at 20M events/month.
Pros & Cons
Pros
- +Very generous free tier
- +Powerful analytics
- +Great for product teams
- +Easy to use
Cons
- -Event-based pricing can add up
- -Requires instrumentation
- -Not privacy-focused
Features
Event analyticsYes
Funnel analysisYes
Retention analysisYes
Cohort analysisYes
A/B testingYes
User profilesYes
API accessYes
Best For
Product analyticsMobile appsGrowth teams
Pricing
Free tier available
Free$0
- - 20M events/mo
- - Core analytics
- - Unlimited seats
Growth$20/mo
- - 100M events
- - Advanced analytics
- - Data pipeline
EnterpriseCustom
- - Unlimited
- - SSO
- - Support
Compare Mixpanel
Alternatives
Not sure about Mixpanel? Explore the top alternatives in Analytics.
View Mixpanel alternatives →Best for
Last updated: 2026-01-15