Mixpanel vs Umami
A detailed comparison to help you choose the right analytics solution for your project.
Quick Verdict
Both tools are excellent choices with similar feature sets. Your decision should be based on pricing, ecosystem fit, and specific use case requirements.
Mixpanel
Product analytics for mobile and web
Best for
Feature Comparison
| Feature | Mixpanel | Umami |
|---|---|---|
| Event analytics | Yes | No |
| Funnel analysis | Yes | No |
| Retention analysis | Yes | No |
| Cohort analysis | Yes | No |
| A/B testing | Yes | No |
| User profiles | Yes | No |
| API access | Yes | Yes |
| Pageview tracking | No | Yes |
| Custom events | No | Yes |
| UTM tracking | No | Yes |
| Self-hosted option | No | Yes |
| Cookie-free | No | Yes |
| Real-time dashboard | No | Yes |
Pricing Comparison
Mixpanel
Umami
Mixpanel Pros & Cons
Pros
- +Very generous free tier
- +Powerful analytics
- +Great for product teams
- +Easy to use
Cons
- -Event-based pricing can add up
- -Requires instrumentation
- -Not privacy-focused
Umami Pros & Cons
Pros
- +Free self-hosted option
- +Very lightweight
- +Easy to deploy
- +Clean interface
Cons
- -Basic feature set
- -No advanced analytics
- -Self-hosting required for free
Mixpanel Verdict
Mixpanel is the best traditional product analytics tool. The free tier is incredibly generous at 20M events/month.
Umami Verdict
Umami is the best free analytics option for self-hosters. Simple, lightweight, and respects user privacy.
More options in Analytics
Looking for different tradeoffs? Explore alternatives to each tool.
Frequently Asked Questions: Mixpanel vs Umami
Is Mixpanel or Umami better?
It depends on your use case. Mixpanel is best for product analytics and mobile apps. Umami is best for self-hosters and simple analytics. Mixpanel is the best traditional product analytics tool. The free tier is incredibly generous at 20M events/month.
Is Mixpanel free?
Yes, Mixpanel offers a free tier. Paid plans start at $20/mo.
Is Umami free?
Yes, Umami offers a free tier. Paid plans start at $0.
Can I migrate from Mixpanel to Umami?
Yes, you can migrate from Mixpanel to Umami, though the complexity depends on how deeply integrated your current solution is. Most developers recommend evaluating both tools in a test environment before committing to a migration.
Which is more popular, Mixpanel or Umami?
Both Mixpanel and Umami are popular choices in their category. The best choice depends on your specific requirements, team expertise, and budget rather than popularity alone.