Mixpanel vs Plausible
A detailed comparison to help you choose the right analytics solution for your project.
Quick Verdict
Both tools are excellent choices with similar feature sets. Your decision should be based on pricing, ecosystem fit, and specific use case requirements.
Mixpanel
Product analytics for mobile and web
Best for
Plausible
Privacy-friendly Google Analytics alternative
Best for
Feature Comparison
| Feature | Mixpanel | Plausible |
|---|---|---|
| Event analytics | Yes | No |
| Funnel analysis | Yes | No |
| Retention analysis | Yes | No |
| Cohort analysis | Yes | No |
| A/B testing | Yes | No |
| User profiles | Yes | No |
| API access | Yes | Yes |
| Pageview tracking | No | Yes |
| Goals/conversions | No | Yes |
| UTM tracking | No | Yes |
| Self-hosted option | No | Yes |
| Cookie-free | No | Yes |
| GDPR compliant | No | Yes |
Pricing Comparison
Mixpanel
Plausible
Mixpanel Pros & Cons
Pros
- +Very generous free tier
- +Powerful analytics
- +Great for product teams
- +Easy to use
Cons
- -Event-based pricing can add up
- -Requires instrumentation
- -Not privacy-focused
Plausible Pros & Cons
Pros
- +Privacy-first, no cookies
- +Simple, clean dashboard
- +Lightweight script (<1KB)
- +Open source / self-hostable
Cons
- -Less detailed than GA4
- -No user-level data
- -Paid only (no free tier)
Mixpanel Verdict
Mixpanel is the best traditional product analytics tool. The free tier is incredibly generous at 20M events/month.
Plausible Verdict
Plausible is the best privacy-friendly analytics. Perfect for sites that don't need complex user tracking.
More options in Analytics
Looking for different tradeoffs? Explore alternatives to each tool.
Frequently Asked Questions: Mixpanel vs Plausible
Is Mixpanel or Plausible better?
It depends on your use case. Mixpanel is best for product analytics and mobile apps. Plausible is best for privacy-conscious sites and simple analytics needs. Mixpanel is the best traditional product analytics tool. The free tier is incredibly generous at 20M events/month.
Is Mixpanel free?
Yes, Mixpanel offers a free tier. Paid plans start at $20/mo.
Is Plausible free?
No, Plausible does not have a free tier. Pricing starts at $9/mo.
Can I migrate from Mixpanel to Plausible?
Yes, you can migrate from Mixpanel to Plausible, though the complexity depends on how deeply integrated your current solution is. Most developers recommend evaluating both tools in a test environment before committing to a migration.
Which is more popular, Mixpanel or Plausible?
Both Mixpanel and Plausible are popular choices in their category. The best choice depends on your specific requirements, team expertise, and budget rather than popularity alone.